"Today's victory in the competition can literally be decided in one day.

If your competitor has done something or failed to do is an opportunity you would be able to recognize it and work immediately? "

MONITORING OF COMPETITION

 

"Many companies are so preoccupied with his competitor who spend more time inspecting what he is doing instead of looking ahead."

ANALYSIS OF MARKET ENVIRONMENT

 

"By concentrating all your energies on what the competitor is doing, simply means that you are forgetting your greatest source of competitive advantage: their customers."

MONITORING OF CUSTOMER SATISFACTION AND LOYALTY

Quotes from Michael Dell, founder of Dell Computers